As I read though Nick's blog the 5th paragraph caught my attention. It is describing an ad for a upper-scale steak joint in Chicago. He made the point that "Wildfire does not have to advertise, their food and reputation does that for them." I immediately latched on to that quote as it was very similar to a point I made in my short essay, that McDonalds and Heinz do not need to advertise their brand because they are already household names. Because all three of these food establishments already have recognition they can focus their advertising on other aspects; the atmosphere of the meal for example at Wildfire or the "fit" version of ketchup. It is true that brand recognition is one of the most important themes in marketing and these three companies all understand that.
http://847cuisine.blogspot.com/2012/04/advertisements.html
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